This post is part of #the100dayproject that encourages creatives to do an action every day for 100 days. I've chosen to write an article or blog post every day. Previous posts for this project can be found here.
When the Brownings were working on the details for their coffeeshop Frama, Jessie knew she didn't want a chalkboard menu. Her husband Daniel agreed.
“Daniel and I have this rule,” said Jessie. “You can’t just say 'no' to something. You have to offer up a counter offer. So I was working on my idea for what it could be, if I was saying no to chalkboard...”
Then Daniel offered a menu made of Scrabble letters.
Daniel couldn't say exactly why he thought of a Scrabble menu, but Jessie was sold on the idea.
Naturally, it was an instant hit. Customers always comment on the menu the moment they see it.
“Oh, that's cute.”
“Anybody want to play Scrabble?”
“How many Scrabble games did it take to make this?”
The board game comes with 100 wooden letters, not enough to spell out all the items on the menu. Instead of buying lots of the same game, Jessie logged on to eBay and ordered the Scrabble letters in bulk. But because there are a lot of Cs in coffee drinks (coffee, cappuccino, mocha, cortado, macchiato, etc), the Brownings embraced their DIY spirit to accommodate.
Local artist Julie Speed was enlisted to convert some Gs into Cs (try to find one next time). Some letters were flipped over to write numbers for the prices with a Sharpie, but some purchased on eBay already printed. The zinger, which is a shot of espresso poured over a scoop of ice cream, was given that name so they could use the letter Z.
Frama will celebrate 10 years of service this December and has become one of the favorite stops for that Instagram photo. Searching the hashtag #marfa on Instagram, there are several photos of the menu, the nitro coffee and Frama's newest addition, the "Welcome to Marfa" mural.